The Game is a mind game where the objective is to avoid thinking about The Game itself. Thinking about The Game constitutes a loss, which, according to the rules of The Game, must be announced each time it occurs. It is impossible to win The Game; players can only attempt to avoid losing for as long as they possibly can. The Game has been variously described as pointless and infuriating, or as a challenging game that is fun to play. As of 2010, The Game is played by millions worldwide. By the way, you just lost.